February 2011

In This Issue 

The Ever-Useful Business Card -- MPPA Feb event 

Sure Fire Way to Boost Profit-- MPPA March event

Making an Email Introduction -- OR NOT

Help Your Clients Remember to SPRING Forward

Wholesale Price offer to MPPA Members


The Ever-Useful Business Card in the Digital Age

If you're in the SF Bay Area, don't miss John Waller, of The On Hold Experience, talking about this topic over breakfast on February 15, 2011.

Register with this link:

Remember the “Beam” function on your Palm V? It allowed you to transfer your contact information to another Palm Device what was set up to receive. No need for business cards! Funny thing though – I almost never used that function, preferring instead to get and pass along small pieces of cardboard with printing or engraving on both sides. 

Even today printers of my acquaintance report that their volume of orders for business cards remains steady, slowly increasing with the tempo of economic activity. Why is the business card so successful a business tool? How will it change in the years to come, and what should you be doing to get more out of your investment in this marketing collateral?

Read more of this Article, click here.

Sure Fire Way to Boost Profits
By Luis Santiago

I can’t tell you what’s going to sell or how you should market it.  But if you accept credit card payment, I can show you how to retain a higher percentage of those payments.

And if you aren’t taking credit card payment, I’m going to explain why you should be.

But first, a crash course in Credit Card Payment 101. When you open your monthly credit card statement, there’s a good chance you don’t even try to decipher it. There’s an excellent reason: the statements have been designed to be confusing! One thing that will not be crystal clear is exactly what percentage of the purchase price on every transaction the credit card company is going be keeping for itself—and keeping from you.  If you’re like most merchants, you wish that percentage were a lot smaller.

Want to read the rest of this article? Click Here.

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Making an Email Introduction -- Or NOT

By Tom Pencek, Service for Profit

"I’ll send you an introduction via email!”

Sound familiar? How many email introductions have you made in your busy career? If you’re like me, I bet you routinely take sloppy short cuts:

Have you simply copied both parties to the introduction in your email, without first checking with each of them to see if they want to be introduced?

Want to Read more? Click Here and Try the INTRODUCTION AGENT

Help Your Clients Remember to SPRING Forward

(The response from Caren's Ground Hog Day Promotion was so surprising, that she is extending the special pricing on her Time Change Reminder Cards through Feb 18th for MPPA members)  

Are you interested in getting an uptick in your business, RIGHT NOW?

Do you have a database or mailing list of past customers, contacts, and persons who might be interested in your business, but who are not currently buying? If yes, take a look at this great offer from my friend, Caren at Cmail :

Celebrate Groundhog Day with Bill Murray!

Did you catch the video of  the little critter as he emerged from hibernation in Punxsutawney, PA? Looks like it will be an early spring. But early spring or not, this year Daylight Savings Time still begins on March 13th—and you can curl up with a free DVD of the 1993 comedy “Groundhog Day” starring Murray—according to critic Stanley Fish, one of the ten best American films ever. Missed about Groundhog Day? Forgotten about the time change? Not to worry!

But if you have forgotten, you better believe you’re not alone.  So a great way for you to maintain mind share with your clients and prospects is to send them a timely reminder to set their clocks forward.

And nothing could be easier! Just assign that task to Cmail, and our Time Change Card Program helps you maintain your important relationships by providing your contacts a reminder they’ll appreciate. 

To allow us to make your message timely, we’re giving you a deadline—Friday, February 18th Sign up by February 18, 2011, and we’ll send you a free DVD of the terrific Bill Murray comedy.

And to sweeten the offer even more, for orders with over 200 addresses Caren will pay your postage cost for the first 100 – that’s a savings of $44.00!

Click below for full details and to sign up:


Special Offer to MPPA Members:
Wholesale Pricing on Nu Skin Products

Dawn Suiter  408.807.9437     dawnlsuiter@yahoo.com

I am pleased to offer all Midpeninsula Professional Alliance members wholesale pricing on NU SKIN'S amazing skin care and nutritionals, scientifically formulated and tested to address the genetic sources  not just the signs, of AGING - that's 30% off retail pricing.

Shop my online catalog - call me to receive your 30% discount!  http://www.nuskin.com/global/library/pdf/catalog/EN/2010/index.html

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