September 2010

In This Issue 

Getting Started with Facebook for Business

Integration: The new magic word in Small Business Marketing

So Many Reasons to follow us on FACEBOOK -- and now a free GIFT

Great cooperative promotion idea for your business

Getting Started with Facebook for Business

September meeting of Midpeninsula Professional Alliance

Tuesday, September 21, 2010
7:30AM – 9:00AM
Scott’s Seafood Restaurant
1 Town and Country Village
Palo Alto, CA
Cost:  $17.95 prepaid for full breakfast
$5.95 prepaid for beverage only
Rachel Melia, digital marketing expert, will tell us how to get started promoting our business on Facebook -- or the tricks to doing it more effectively for those of us who already have a presence.
Learn about the nuts and bolts of Facebook promotion, Like buttons, and how to leverage social media to increase your brand awareness, grow bottom line sales numbers, and even fine employees and suppliers.
If you would like to pre-register, click here:

Integration: The new magic word in Small Business Marketing

When I talk to groups of small business owners, the frequent question is usually about how to get more customers.
“The approaches that have worked for years aren’t working in this market!” they complain.
Yup, the marketing techniques have changed to keep pace with the evolving customer attitudes. Consider this interesting observation, recently published by Juniper Research, a major market research company:
Sixty-six percent (66%) of consumers responding to an offline advertisement visited the web site of the company advertised or a search engine to learn more. Fourteen percent (14%) called a phone number from the advertisement.

To read the rest of the article, click here.

So Many Reasons to follow us on FACEBOOK -- and now a FREE GIFT!

If you're not reading my daily marketing tips on Facebook, you're missing out. My team cull hundreds of blogs and web postings and reposts the most interesting items for your use. And of course, I have a few bright ideas to share once in a while too.

If you're reading your news feed on Facebook, why not sign up as a FAN on my page, Just go to this URL when you're on Facebook and click on the LIKE button. You won't miss another great marketing tip.

AND a special "Thank you", all who sign up will get a copy of my DVD on Drip Marketing. This is a recording of a speech I gave for one of the Chamber of Commerce Groups, recorded and edited by "videographer extraordinaire", Steve Young and his team at Videografix. (I will send you your DVD within a week of signing up for my Facebook Feed, but if you are in a big hurry just drop me a note and I will expedite delivery).

Special offers for YOU!

A Great Cooperative Offer to Nurture your Brand

Keeping your Brand in the mind of customers and potential customers is an obsession with many business owners. TV advertising, bill boards, even movie placement of branded products (like James Bond' s car!) are all ways that companies with large advertising budgets compete for our attention to their brands.

Now we've come up with a way for even the smallest among us to promote brand awareness. Thanks to a special offer from one of our speakers, Margie Boyce of Plan Ahead Events - Santa Clara (and we are offering MPPA members a chance to put their logos and brief message on reusable tote and grocery bags. These bags, like the ones below will carry TWO logo messages -- yours and another company's. The two of you will split all the set-up costs (that make short run advertising specialties so expensive) and have hundreds of bags of your choice to give out to your customers and prospects.

Pricing depends on the quantity of bags printed, but call Margie for a rock bottom Quote.  408-879-7345



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