October 2010

In This Issue 

What to do When you Need a Lawyer FAST -- MPPA October event 

Taking Pleasure in Rituals

Your Service Selling Sweet Spot -- MPPA November Event

Crafting Your College Essays-- Great information for College Bound HS Students in your Family


What to do When you Need a Lawyer in a HURRY

by Mark R. Figueiredo

If you're in the SF Bay Area, don't miss Mark R. Figueiredo, Partner at Structure Law Group, talking about this topic over breakfast on October 19, 2010. You can ask questions without getting a bill!!

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Things are going well at your business when all of a sudden, a visitor shows up and hands you a summons and Complaint. Yes, that is a lawsuit. Your day is no longer so great as it was before. What do you do next?

The first thing you should do is consult your attorney. Do not call the other side to try to quickly resolve things. Although you may mean well, what you say could and probably would be taken out of context and used against you. Also, remember, that while your communications with your attorney are confidential and privileged, your communications with anyone else are not.

Although you will have time to respond to the lawsuit, do not wait until the deadline nears. You may have claims for a counter-suit, which claims may need time to analyze and develop. If your attorney does not handle this type of lawsuit or if you do not have an attorney, seek out one with experience handling the type of lawsuit you are facing.

Want to read more of this article? Click here to read the whole post.

Taking Pleasure in Rituals
By Tom Pencek

Today I fled the house while my wife, Luda, was getting ready to go to the City. I figured a quick trip to Starbucks for some coffee would be just the ticket—and it was. I must have been unusually observant this morning because for the first time I noticed stenciled on the door to the coffee shop this “saying”:

Take Pleasure in Rituals

All morning, I’ve been thinking about this gentle command.

It’s not just because it’s smart marketing (make Starbucks your ritual daily stop and they sell not one espresso, but 300 this year!), but because it defines a lot of what I am seeing in today’s small business market. There is inertia out there that I have been tempted to blame on the economy but which is more likely a manifestation of one of our core behaviors: we take pleasure in doing things we can do on “automatic.” Such rituals offer comfort. And we change them only with great difficultly.

To read the rest of the article, click here.

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Your “Service Selling Sweet Spot”
By Carol Costello

If you're in the SF Bay Area, don't miss Carol Costello, Author of Soul of Selling, talking about this topic over breakfast on November 16, 2010. Get a free copy of her book!

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What would make selling terrific fun for you, so that you actually looked forward to doing it? How could you use selling to feel great about yourself and increase your bottom line with ease and grace? When I ask people these questions, I often receive blank stares. It’s almost as if I’d asked about their plans for their funerals!

People who succeed at sales have almost always found their own “Selling Sweet Spot”—a means to sell that makes selling more than just the means to an end but fun and fulfilling in and of itself. Without that “Sweet Spot,” selling can be exhausting and even painful.

Please click here to read the rest of the article.

Crafting College Essays
By Anne Knight

I hope most of our readers are long past the time to worry about college admission essays. But noted writing coach Anne Knight has kindly allowed us to reprint a recent article on the topic, in the hopes that some of you might get some indirect benefit. (My son is working on his essay right now, and found this info very helpful!)  If you’d like more info on Anne or what she does with college bound students, you can check out her website: www.knightwrite.net
“Of all the essays I’ve ever had to write, this is the hardest!”
If you’re reading this, you probably know that this essay is the personal statement required of students for admission to many colleges. What you also need to know is that this essay is important. In fact,
A well-written essay can make the critical difference in college admission.

Especially for highly selective colleges.....(Click here to read the rest of this article)


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