Archive for June, 2014

The Afterlives of Filtered Google+ and Yelp Reviews

There is an afterlife. If it sounds like I’m saying that with too much confidence, it’s because I’m not talking about people. I’m talking about reviews – specifically on Google Plus and Yelp, the two sites where it’s most important but hardest for most “local” business owners to get reviews. What’s the big difference between

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Professional service sales without testimonials: Fruit trees without bees!

I was working at my desk on a Sunday afternoon, when I got a call from a number I didn’t recognize, “Hello, I am ____ and I am calling about _____ who has used you as a reference for some home repair work. What can you tell me about him? Did he do good work

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